Last updated on March 26, 2024
Two-Factor Authentication (2FA) has become a must-have for any online service. But, when it comes to choosing a 2FA solution, customers are often confused between the free solutions available online and the more secure commercial solutions. Rublon is one of the leading commercial 2FA solutions in the market and here we look at 12 reasons why customers prefer it over free solutions.
Introduction to Why Customers Prefer Rublon to Free 2FA Solutions
Free Two-Factor Authentication (2FA) solutions are often based on an out-of-date approach to security. Most free 2FA solutions do not allow for security controls or Adaptive Authentication and are little to no help in adopting the Zero Trust paradigm. In a word, most free 2FA solutions offer nothing but 2FA. But here’s the issue: Standard Two-Factor Authentication may not be enough for your company.
In the contemporary world, organizations need advanced and highly-modifiable identity and access management (IAM) systems. Nowadays, Multi-Factor Authentication should not just be deployed and used. It must be constantly altered, modified, and adapted to the current requirements of employees and customers. Access Policies and readiness to provide several strong authentication methods are some of the most desired features that free MFA solutions usually lack.
A simple free mobile app that generates one-time codes is still better than a password. But it is not enough for a complex modern environment spanning multiple identity providers working with cloud and on-premises applications in a geographically distributed workforce. You need a more advanced solution to protect your applications, users, and devices. You need Rublon.
12 Top Reasons Customers Prefer Rublon MFA to Free 2FA Solutions

We enumerated the 12 top reasons to choose Rublon over a free Two-Factor Authentication solution. These 12 reasons are:
- Low Total Cost – Our pricing is clear and transparent. You pay only once and get robust MFA protection for hundreds of applications.
- Quick Deployment – Depending on your needs and your company’s infrastructure, deployment can take as short as several hours—no time-consuming installation and configuration with Rublon.
- Ease of Use – Simplicity is the key to our customers’ hearts. That is why our solutions are user-friendly and easy to use.
- Unique Approach to Each Company – Our success is the success of your customers, which is why our solution allows you to adapt Rublon to unique requirements in your workforce.
- Flexibility Across Multiple Industries – Rublon is highly configurable and an excellent choice for companies of every size and from every sector.
- Dedicated Customer Support Team – We believe in a customer-first approach. Our experienced Rublon Support team is here to help you troubleshoot your issue and answer all your questions.
- Regulatory Compliance – Abiding by all cybersecurity regulations and security rules in your industry may be a daunting task. That is why Rublon does that for you.
- Frequent Updates – We improve our connectors and applications by adding new features and security improvements. We often add new features requested by our customers.
- Easier Risk Management – Company-wide, group-based, and application-specific policies allow you to easily control how your users authenticate by adapting each integrated application to the perceived security risks.
- Centralized Identity Management Support – Rublon secures both cloud and on-premises environments and supports multiple identity providers to protect hundreds of applications, VPNs, and services.
- Multiple Authentication Methods – Rublon offers seven authentication methods your users can use to sign in to protected applications, including the Mobile Push login request sent directly to their mobile devices.
- Powerful Mobile App – The Rublon Authenticator mobile app enables your users to securely sign in to your applications using Mobile Push notifications, QR Codes, and TOTP-based Mobile Passcodes.
1. Low Total Cost
Rublon comes as an all-in-one package with a very low cost of entry. For just 2 USD per user per month, you get Adaptive Authentication (Access Policies) and Multi-Factor Authentication for cloud and on-premise applications, VPNs, Windows Logon and RDP, RD Gateway, RD Web, Linux SSH, and more.
No hidden costs. Our transparent Pricing page outlines all features you will get with our monthly Rublon Business subscription plan. Rublon is a great cost-effective choice for any company.
2. Quick Deployment
Nobody likes to spend weeks on an unnecessarily complicated deployment of a burdensome solution. With Rublon, you will get going in a matter of hours.
Thanks to the straightforward and uncomplicated deployment and comprehensive documentation that walks you through all installation and configuration steps, you will have Rublon up and running before you know it.
After you deploy one Rublon application, such as Rublon Authentication Proxy for RADIUS applications, you will be able to integrate with countless VPNs and cloud apps in a matter of minutes.
3. Ease of Use
There is nothing users hate more than a new complicated thing they have to learn. We all had to learn something difficult at least once in our lives. Mercifully, you will not experience that hassle again with Rublon.
Rublon is a simple, to-the-point solution that requires no technical knowledge or prior expertise from your users. The mobile app registration is a simple step-by-step wizard launched from a link sent by an administrator via mail. Authenticating with Rublon is as simple as tapping Accept on your phone.
4. Unique Approach to Each Company
Every organization is different. That is why Rublon allows you to define a set of security policies unique to your company. The applications and services used in an organization differ from each other, come with different risk levels, and have separate requirements. Therefore, Rublon allows you to define a custom Access Policy for each protected application.
With this Risk-Based Adaptive Authentication feature available in the Rublon Admin Console, Rublon gives you a tool to take control of your company’s cybersecurity and improve your resilience against outsider threats.
5. Flexibility Across Multiple Industries
Rublon supports multiple industries by delivering cutting-edge cybersecurity solutions based on industry-leading security standards. We have years-long experience with both common and uncommon infrastructures in sectors such as Healthcare, Legal, Financial, and Retail. Our customers come from around the globe, mainly from the US.
Rublon is a good match for hybrid, cloud, and on-premises environments and supports multiple identity providers such as Active Directory, OpenLDAP, FreeIPA, and FreeRADIUS.
Rublon empowers custom-developed internal tools by introducing strong 2FA to custom Java, PHP, and .NET applications.
6. Dedicated Customer Support Team
Something does not work and you are lost. We have all been there. What is even more frustrating than an issue you cannot solve? No help from anybody.
Thankfully, this is not the case with Rublon. Our hard-working, dedicated support team is always ready to offer help and insights. Our Frequently Asked Questions (FAQ) and Knowledge Base pages provide solutions to the most common issues. With us, you will never be lost.
7. Regulatory Compliance
Rublon can help you comply with numerous industry standards, including NIST, HIPAA, EPCS, PCI DSS, NYDFS, NAIC, FTC Safeguards Rule, EU GDPR data privacy laws, and many more. For one, we helped the IT services provider Astec meet ISO/IEC 27001 standards by enabling a secure log-on procedure to access information, test data, and development environments.
8. Frequent Updates
The Rublon Admin Console gets updated frequently to introduce new exciting features and improve user experience. New versions of Rublon connectors and applications are released monthly, ensuring an up-to-date frictionless MFA/2FA experience for our customers.
9. Easier Risk Management
Adaptive Authentication is an inherent part of Rublon. The Rublon Access Policies give you a robust tool to control the security levels of each application by introducing organization-wide, group-based, and application-specific policies to your applications, VPNs, and services.
10. Centralized Identity Management Support
Rublon pulls user information from an identity provider you already have in place in your organization. Be it on-premise Active Directory, OpenLDAP, or FreeRADIUS, Rublon can easily use your existing users and verify their identity while introducing an extra layer of security in the second authentication step.
11. Multiple Secure Authentication Methods
While free 2FA solutions such as the Google Authenticator mobile app only allow users to use one authentication method, Rublon comes with seven of them: WebAuthn/U2F Security Key, Mobile Push, Mobile Passcode (TOTP), SMS Passcode, YubiKey OTP, QR Code, and Email Link. Each user can select their favorite authentication method from the Rublon Prompt when they sign in to a protected application. Administrators can restrict the use of authentication methods they deem unfit for their organization.
12. Powerful Mobile App
The Rublon Authenticator mobile app can further improve the security of user log-ins thanks to the one-tap authentication, offline mode for TOTP codes, Fingerprint and Face Recognition locks, and compliance with Out-of-Band Authentication (OOBA).
Oh, and if you are using another mobile authenticator app, such as Google Authenticator or Microsoft Authenticator, we support that, too.
Get 30 Days of Rublon for Free
If you need an easy-to-use and trustworthy Multi-Factor Authentication solution for your company, Rublon is precisely what you are looking for.