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Rublon Takes the FIDO Alliance Passkey Pledge

May 7, 2025 By Rublon Authors

We are happy to announce that we have officially signed the FIDO Alliance Passkey Pledge, joining more than 100 forward‑thinking organizations championing a safer, simpler, phishing-resistant Internet. By taking the pledge, we commit to helping organizations everywhere adopt phishing‑resistant, user‑friendly authentication.

Rublon Takes the FIDO Alliance Passkey Pledge

What Is the Passkey Pledge?

Launched by the FIDO Alliance on April 9, 2025, the Passkey Pledge is a voluntary commitment for service providers, platforms, and authentication vendors to drive awareness, implementation, and expansion of passkey sign‑ins. Signatories promise to take measurable steps within 12 months to make passkeys more visible and more widely available, helping users experience sign‑ins that are both stronger and dramatically easier than traditional passwords.

Why Passkeys Matter

  • Phishing‑resistant by design – Passkeys are built on public‑key cryptography and scoped to each website or app, protecting your business from phishing.
  • Frictionless user experience – Logging in becomes as quick as unlocking a phone: a glance, a fingerprint, or a device PIN.
  • Cross‑platform convenience – Major operating systems and browsers (Apple, Google, Microsoft, and more) already support passkeys, so users can sign in effortlessly across their ecosystem.

Growing Adoption of Passkeys

Recent FIDO Alliance surveys show that 69 % of consumers have already enabled a passkey on at least one account, and 38 % of those who have used passkeys now opt in whenever they can. Almost half of the world’s top 100 websites have already integrated passkey support. This is proof that demand for passkey sign‑in is soaring.

Comprehensive phishing-resistant Rublon MFA – Free Trial →

How Rublon Helps Drive Passkey Adoption

At Rublon, we simplify the journey toward phishing-resistant authentication with passkeys and FIDO security keys without forcing teams to rebuild existing applications. Our lightweight, user-first approach slots neatly into your current identity stack, giving you fine‑grained control over user access while helping you achieve regulatory compliance.

“Passkeys are rapidly moving from early adoption to everyday reality. When almost seven in ten users have already tried them and the web’s biggest brands are switching over, it’s clear the future of authentication has arrived. By eliminating shareable secrets, passkeys shut the door on phishing attacks while giving people a log‑in experience that feels as natural as unlocking their phone. Signing the Passkey Pledge is our public promise to champion this transition.”

Michal Miszczuk

IT Security Specialist, Rublon

A Call to Action

We invite every organization—large or small, public or private—to join us. Take the Passkey Pledge today, and let’s build a safer digital world where secure sign‑ins are effortless.

Visit the Passkey Pledge page to see the growing list of signatories and to learn how your team can get started.

Stay Ahead of Phishing Threats!

Cybercriminals are getting smarter. But so can you. With Rublon’s phishing-resistant multi-factor authentication (MFA), you can secure your organization against even the most deceptive attacks.

Empower your team. Protect your data. Sleep better at night.

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Filed Under: Blog

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