Scenario
An online store allows customers to create accounts to manage orders, save payment preferences, track deliveries, and access loyalty benefits. Customers log in regularly from different devices and locations to browse products, place orders, and manage their account information.
Challenge
Protecting customer account logins from credential stuffing, brute-force attacks, stolen-password abuse, and account takeover attempts while preserving a smooth and low-friction shopping experience.
Solution
Deploy Rublon MFA to strengthen customer authentication during online shop login attempts. Multi-factor authentication adds an extra layer of verification beyond the password, helping ensure that only legitimate users can access customer accounts. Risk-based authentication policies can also be applied to request additional verification only when login activity appears unusual, such as when a new device or unexpected location is detected.